Our click rate is X percent, is that good or bad?

A click rate alone tells you little without context. What matters is trend, the spread per team, and the report rate. A team that clicks 8 percent but reports 60 is stronger than one that clicks 4 percent and reports nothing.

Try this first

1. 1Track three numbers, not one: click rate (who clicks), report rate (who reports), and repeat offenders (who keeps clicking after training). Click rate alone drives panic or complacency.
2. 2Compare over six months, not month-to-month. A hard simulation lifts click rate briefly, an easy one drops it, neither reflects real risk.
3. 3Split by department. Finance, HR and execs see targeted phishing more often and deserve their own line in the report.
4. 4Compute report rate as a percentage of people who saw the mail (not received). Most tools show this under Reach. A 30 percent report rate on a targeted phish is strong.
5. 5Look at time-to-first-report. Under two minutes means your team is alert. Above the hour means nobody is watching or the report button is not visible.

None of the above fits?

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