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KnowBe4, Hoxhunt or Phished, how do you choose for SMB?

All three work. Difference is style and time, not detection. KnowBe4 is content-heavy and US-leaning, Hoxhunt is gamification and behaviour change, Phished is Belgian and strong on Dutch-language content.

Try this first

  1. 1Decide upfront what you really want to measure: click rate, report rate, repeat offenders, training completion. All three tools measure these, but how shapes whether you actually use the tool.
  2. 2Ask each vendor for a 30-day pilot with 25 to 50 real users. Not the whole org, not only IT. Otherwise the numbers are unreliable.
  3. 3Pay attention to Dutch-language content. KnowBe4 translates a lot but not everything, Phished is native NL, Hoxhunt has NL but verify it matches your tone of voice.
  4. 4Check Microsoft 365 integration: can they pick up new users via Entra groups, can they deliver report buttons in Outlook, and does it loop back into Defender for processing?
  5. 5During the pilot ask about data deletion policy. Awareness platforms collect a fair amount of usage data, and you want to know what happens when you stop.

When to bring us in

If you cannot decide between two after the pilot, pick the one with the cleanest reporting your board understands. Awareness is not an IT project, it is a behaviour project, and without numbers the board can read it dies in six months.

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