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We have a few Copilot licenses, how do I assign them smartly?

Do not start with everyone, start with roles that process documents or mail heavily: marketing, sales, finance, management assistants. Measure actual usage after 60 days, and reassign if some never touch it. Copilot is a utility function, not a status symbol.

Try this first

  1. 1Build a short role profile: who writes many documents, who analyses in Excel, who has a full inbox every morning?
  2. 2Assign in the first 60 days to a pilot group of 5 or 10 people spread across those roles.
  3. 3Pull usage reports after 30 and 60 days via Microsoft 365 admin (Reports > Usage > Microsoft 365 Copilot), see who actually uses it.
  4. 4Reallocate: move licenses from non-users to people on a waitlist, that keeps the budget productive.

When to bring us in

If you want to roll out Copilot with measurable adoption and no pointless assignment, we can guide the rollout.

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