Our redirects hop through multiple steps, slow.
A 301 chain of three or more hops weakens SEO signal and slows the page. Goal: one hop max.
Try this first
- 1Crawl with Screaming Frog and filter Response Codes > Internal > Redirect Chains. Every chain with more than one hop appears.
- 2Per chain: replace the first-step redirect so it points directly at the final destination. No 301 to 301 to 301.
- 3Often a search-and-replace in your redirect table or .htaccess. Back up first, syntax errors break everything.
- 4Update internal links to the final URL where you can. A redirect is a fallback, not a permanent fix for lazy linking.
- 5After changes test a handful with curl -I https://yourdomain/old-url. A clean 301 to the right Location is what you want.
- 6Re-crawl and confirm chains are gone. Schedule a half-yearly audit; redirects pile up by themselves.
When to bring us in
Hundreds of redirects with overlapping patterns and regex? Someone with server-config skill (Apache/nginx) or a dev agency beats manual cleanup.
See also
- WordPress, plugins and theme have gone 6+ months without updatesOut-of-date WP is the number-one entry for malware. Don't just hit 'update all', back up first.
- Theme update broke the layout or threw a fatal errorThemes overwrite custom CSS on update unless you use a child theme.
- WordPress shows a blank screen after a plugin install or updateWSOD (white screen of death) is usually one crashing plugin. You isolate it.
None of the above fits?
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