Marketing wants a 301 redirect via DNS, cannot make it work at DNS level
DNS only maps name to IP. A 301 (Moved Permanently) is HTTP, so it belongs to a web server, CDN or redirect service. Some registrars offer 'URL forwarding', but that is a tiny web server on top of DNS, not a DNS feature.
Try this first
- 1For a real 301: put a minimal web server (nginx, Caddy, Cloudflare Page Rules, Vercel rewrite) that terminates HTTPS and sends a 301.
- 2On apex with IP-only: use Cloudflare Page Rules or a Workers function, or a cheap server (1 vCPU at DigitalOcean) with nginx.
- 3For SMB quick wins: Cloudflare Bulk Redirects (free) or Vercel rewrites in next.config for hundreds of redirects in one file.
- 4DNS-host 'URL forwarding' (TransIP, Versio offer it) works for one page but without an HTTPS cert on the source domain. For brand protection ok, for customer traffic not ideal.
- 5Document redirects with source, target, status code and date, otherwise they decay into unmanageable rules within a year.
When to bring us in
If you have dozens of redirects in a rebrand or platform migration and no home for them, we can set them up in Cloudflare or Vercel as one map with monitoring.
See also
- Domain expires tomorrow and nobody saw the emailAn expired domain doesn't transfer instantly. There's a redemption window, but you pay extra.
- Unsure whether to enable auto-renewDisabling auto-renew only makes sense for domains you'll truly drop. For anything live, just keep it on.
- New registrar asks for auth code, can't find itEPP code or transfer code is the password to move a domain from registrar A to B.
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