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Offer live chat with fallback to phone when nobody is online.

A chat widget has to be honest: live during office hours, otherwise a form or callback. Not always 'we will be with you' or the customer gets frustrated.

Try this first

  1. 1Set a window when chat is live, show an offline form outside that.
  2. 2Show 'call us' and 'call me back' buttons when chat is offline.
  3. 3Queue message to chatters: 'average wait 2 min' is better than silence.
  4. 4Measure chat volume against FTE, not one person on five chats at once.

When to bring us in

Chat is structurally overloaded: that is a capacity problem, fix in HR not software.

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