Can we make marketing video with Veo, Sora, or Runway?
For short intros and social content they work. For your hero brand video, real production is still better.
Try this first
- 1Strong at: short abstract clips, mood, B-roll. Weak at: long dialogue without weird lipsync, continuity, holding identifiable people across scenes.
- 2Licensing: per tool, check what is allowed commercially on which plan. Beta features sometimes mean 'allowed but no guarantees'.
- 3NL/EU copyright: same as images, pure AI video likely not protected. Fine for social, awkward for hero content.
- 4Faces and voices of known persons or employees: written consent if they are the base, otherwise no.
- 5Always review captions. AI transcripts of AI video introduce their own typos.
When to bring us in
Hero video or campaign with budget and stakeholders: hire a production house with AI-augmented workflow experience. They are increasingly common.
See also
- Can I paste a customer file or email into ChatGPT?Depends on the account and settings. Free ChatGPT and a Team tenant behave very differently from what most people assume.
- I want a one-page AI policy for my teamA real one-pager beats a thick document nobody reads. Four headers and concrete examples.
- How do I tell if an AI answer is made up?Models sound confident even when they are wrong. A few habits catch most mistakes.
None of the above fits?
Describe your situation below. We pass your input plus the steps you already saw to our AI and return tailored next-step advice. If it's too risky to DIY, we'll say so.
Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.