Visitors hit 404s and internal links are partly broken
Broken links are bad UX and a mild SEO hit. They accumulate quietly.
Try this first
- 1Crawl the site monthly with Screaming Frog (free up to 500 URLs) or Ahrefs
- 2Filter on 404 and 5xx, build a list
- 3Fix each via a 301 redirect to the right new URL or repair the source link
- 4Set up Search Console reports for crawl errors
When to bring us in
Hundreds of broken links after migration, a dev can generate a redirect map from the old structure.
See also
- WordPress, plugins and theme have gone 6+ months without updatesOut-of-date WP is the number-one entry for malware. Don't just hit 'update all', back up first.
- Theme update broke the layout or threw a fatal errorThemes overwrite custom CSS on update unless you use a child theme.
- WordPress shows a blank screen after a plugin install or updateWSOD (white screen of death) is usually one crashing plugin. You isolate it.
None of the above fits?
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