Customer arrives with a gift card the till says expired, with no end date printed.

Gift cards without a clear end date often fall under a minimum validity term in Dutch consumer law. A POS that defaults to six or twelve months can send angry customers home who try to redeem after a year. Terms have to be on the card itself, not only on a website page.

Try this first

1. 1Check your POS or gift-card system for the default expiry setting.
2. 2Print the validity term clearly on every card, including digital ones in email.
3. 3When in doubt, honour the card, the loss is usually smaller than a bad review.
4. 4Keep gift-card balances separate from active revenue, an expired card should not silently book as turnover.
5. 5Review what is legally reasonable for your shop type with your trade body or a lawyer.

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