How do we keep an eye on our sender reputation?
Microsoft SNDS and Google Postmaster Tools show your domain and IP reputation at the two biggest receivers.
Try this first
- 1Register your sending IP on Microsoft SNDS
- 2Add your domain to Google Postmaster Tools, verify via DNS
- 3Wait 1-2 weeks for data to start populating
- 4Check weekly for spam rate, IP status, and authentication success
When to bring us in
If Postmaster Tools shows red, stop bulk sending until you find the cause.
See also
- Our emails land in spam for some recipientsAlmost always an SPF, DKIM, or DMARC setting that is wrong or missing, or a sender name that mimics a well-known brand.
- Someone reports receiving phishing emails "from us"Read: spoofing. Someone is abusing your sender name, not necessarily your actual mailbox.
- An email bounces (NDR): delivery failedThe NDR text usually states the exact reason. Reading it is step one.
None of the above fits?
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Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.