We're getting a new sending IP, what now?
A fresh IP has no reputation. Sending high volume too fast from a new IP gets you flagged as spam straight away.
Try this first
- 1Start with 50-100 mails per day in week 1
- 2Double volume every two days, if open rate stays healthy
- 3Send only to engaged recipients first (recent customers)
- 4Full warming takes 4-6 weeks at daily cadence
When to bring us in
If bounces or spam complaints climb, drop volume back down.
See also
- Our emails land in spam for some recipientsAlmost always an SPF, DKIM, or DMARC setting that is wrong or missing, or a sender name that mimics a well-known brand.
- Someone reports receiving phishing emails "from us"Read: spoofing. Someone is abusing your sender name, not necessarily your actual mailbox.
- An email bounces (NDR): delivery failedThe NDR text usually states the exact reason. Reading it is step one.
None of the above fits?
Describe your situation below. We pass your input plus the steps you already saw to our AI and return tailored next-step advice. If it's too risky to DIY, we'll say so.
Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.