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GDPR for loyalty data.

Purpose limitation: purchase history for delivery, marketing only with opt-in.

Try this first

  1. 1Document the purpose per field: delivery, invoice, marketing, profiling
  2. 2Marketing email requires explicit opt-in, no pre-checked box
  3. 3Set retention, wipe after inactivity (often 2-3 years)
  4. 4Profiling for offers needs a separate legal basis
  5. 5You must serve access and erasure requests within 30 days

When to bring us in

Marketing tool syncs the full customer DB without opt-in check? Stop, that is a breach, fix flow first.

See also

None of the above fits?

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Or skip the DIY entirely

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