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Can I use AI images (DALL-E, Midjourney) for business?

License depends on the plan and the jurisdiction. For a logo or brand visual it is unwise on top.

Try this first

  1. 1Read the tool's terms. OpenAI images allow commercial use on paid plans or via API, Midjourney has a separate commercial tier.
  2. 2Copyright: in NL/EU a purely AI-generated image is likely not copyrightable. You have it, but you cannot stop others making the same.
  3. 3For logos, brand visuals, and anything that needs distinctiveness: AI as ideation is fine, final image by a designer saves headaches later.
  4. 4Watch for recognisable styles or names. 'In the style of living artist X' is a trademark risk and sometimes returns recognisably.
  5. 5Keep the prompt and tool name with the image. If someone later asks 'is this AI?', you want to be able to show it.

When to bring us in

An image you hang your brand on, or a customer asking for IP guarantees: bring in a designer or lawyer, AI alone is too shaky there.

See also

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