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Shopify or WooCommerce for our SMB shop.

Shopify is faster to launch, lower maintenance, higher monthly cost. WooCommerce is more flexible, lower monthly, higher maintenance. Choose by your team.

Try this first

  1. 1Shopify: hosted, security handled, app store for extensions, fixed monthly plus transaction fees. Ideal for teams without dev capacity.
  2. 2WooCommerce: open source, runs on WP, plugin-rich, your own hosting. Lots of flexibility, but you own security, performance and backups.
  3. 3Catalog size: up to 500 products both fine. Above that WooCommerce can lag without decent hosting.
  4. 4International: Shopify Markets is stronger out of the box. WooCommerce can do international, but the plugin stack grows fast.
  5. 5Integrations: Mollie, Stripe, Klarna work on both. Dutch accounting connectors (Exact, Moneybird) are slightly richer for Woo on WP.
  6. 6Migration between the two is possible but painful. Choose deliberately and stay.

When to bring us in

High revenue, complex product logic (configurators, B2B tiers, subscriptions) or multi-warehouse? Consider Shopify Plus, Woo on managed host, or even a headless e-commerce build with a specialist.

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None of the above fits?

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