We want rich results in Google, how to handle schema.org.
Schema.org markup helps Google understand the site and produces rich results (stars, FAQ, prices). For SMBs the high-value types are LocalBusiness, Service, FAQ and Product.
Try this first
- 1Decide which types fit: a brick-and-mortar wants LocalBusiness, a services firm wants Service, a shop wants Product and BreadcrumbList.
- 2WordPress: Yoast and RankMath add LocalBusiness and BreadcrumbList automatically once you fill in business details. That's the baseline.
- 3FAQ schema: use Yoast's FAQ block or a dedicated plugin. Don't paste raw JSON-LD; it gets lost on theme changes.
- 4Webflow: add JSON-LD via Custom Code in page settings or an Embed block. Test each template separately.
- 5Test every template via search.google.com/test/rich-results. A typo in JSON-LD removes the entire markup from the index.
- 6Watch Search Console under Enhancements to see which types Google recognises and which errors exist.
When to bring us in
If you operate in a niche where specific schema types matter (healthcare, legal, recipes, events), an SEO specialist with domain knowledge beats generic plugins.
See also
- WordPress, plugins and theme have gone 6+ months without updatesOut-of-date WP is the number-one entry for malware. Don't just hit 'update all', back up first.
- Theme update broke the layout or threw a fatal errorThemes overwrite custom CSS on update unless you use a child theme.
- WordPress shows a blank screen after a plugin install or updateWSOD (white screen of death) is usually one crashing plugin. You isolate it.
None of the above fits?
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