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We have a new page live but Google won't index it.

For indexing, the page must be crawlable, not noindex, and linked. A handful of checks resolves 90 percent of cases.

Try this first

  1. 1Test with Search Console's URL Inspection: enter the URL. 'URL is not on Google' with a reason gives you the exact signal.
  2. 2Check the page source for <meta name="robots" content="noindex">: WP, an SEO plugin or a builder might be blocking.
  3. 3Check robots.txt: is the URL or its directory excluded? Especially for builder pages that live in a separate folder.
  4. 4Check internal linking: does at least one indexed page link to the new URL? Without internal links Google finds it slowly.
  5. 5Submit the URL via Search Console > URL Inspection > Request Indexing. Works for individual pages, not hundreds at once.
  6. 6Add the page to sitemap.xml if it's missing. Yoast and RankMath do it automatically, but custom URLs sometimes slip.

When to bring us in

Important page won't index despite everything? There may be a domain-level penalty or thin content. An SEO audit by someone experienced is worth it.

See also

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