Client wants Elementor, developer wants Bricks or Gutenberg.
Elementor is familiar and editor-friendly but heavy. Bricks is performance-aware, Gutenberg is native and free. Choose by editor team and performance requirements.
Try this first
- 1Elementor: massive template library, free and Pro tiers, easy for non-devs. Performance overhead is real.
- 2Bricks: lighter, more code-aware, cheaper lifetime license. Steeper curve for pure editors.
- 3Gutenberg + ACF + theme.json: the native WP route. Minimal overhead, never goes EOL, more dev work upfront.
- 4Per case: editors who like builders? Elementor or Bricks. Dev time available? Gutenberg.
- 5Test performance on a staging build with real content. Elementor with 30 widgets per page can crawl, even on fast hosting.
- 6Lock-in: Elementor and Bricks insert shortcodes/elements that don't render without the plugin. Migrating away is expensive. Gutenberg content stays usable.
When to bring us in
High-volume marketing site where performance directly affects conversion? Consider a custom Gutenberg theme or a performance-first full-page builder. Ask a performance engineer.
See also
- WordPress, plugins and theme have gone 6+ months without updatesOut-of-date WP is the number-one entry for malware. Don't just hit 'update all', back up first.
- Theme update broke the layout or threw a fatal errorThemes overwrite custom CSS on update unless you use a child theme.
- WordPress shows a blank screen after a plugin install or updateWSOD (white screen of death) is usually one crashing plugin. You isolate it.
None of the above fits?
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