Which ESP for our newsletter, Mailchimp, Brevo, or SendGrid?
Mailchimp leans on marketing features, Brevo combines mail and SMS cheaper, SendGrid excels at transactional via API.
Try this first
- 1Under 10k/month, marketing-focused: Mailchimp or Brevo
- 2Marketing plus transactional via API: SendGrid or Postmark
- 3Privacy-conscious and EU-hosted: Brevo or Mailjet
- 4Test deliverability with a trial before committing
When to bring us in
Migrating between ESPs needs warming again and re-auth via DNS.
See also
- Our emails land in spam for some recipientsAlmost always an SPF, DKIM, or DMARC setting that is wrong or missing, or a sender name that mimics a well-known brand.
- Someone reports receiving phishing emails "from us"Read: spoofing. Someone is abusing your sender name, not necessarily your actual mailbox.
- An email bounces (NDR): delivery failedThe NDR text usually states the exact reason. Reading it is step one.
None of the above fits?
Describe your situation below. We pass your input plus the steps you already saw to our AI and return tailored next-step advice. If it's too risky to DIY, we'll say so.
Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.