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How long may I retain customer data?

No fixed GDPR period; you set it by purpose. The Belastingdienst requires 7 years for accounting; marketing data can be shorter.

Try this first

  1. 1Split by purpose. Accounting and invoicing: 7 years (fiscal). Warranty and service: contract term plus a few years. Marketing: as short as defensible, often 2-to-3 years after last interaction.
  2. 2Capture the period in the processing register and in the privacy notice toward the customer.
  3. 3Configure automatic clean-up where possible. CRMs and mail platforms have retention filters; use them.
  4. 4Anonymise rather than retain where possible. Anonymised data falls outside GDPR.
  5. 5Document a deletion procedure including backups, or old records survive via your restore set.

When to bring us in

Medical, financial, or criminal data have stricter rules (NEN 7510, Wft, Wpg). Get specialist advice rather than guess.

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